(Cross-posted from my "professional" DW.)
As you may or may not have already heard,
LinkedIn
recently
added
a new "feature" that allows them to use your name and image in
their advertising.
It is turned on by default, with
no direct notification to the user that it has been
added and activated.
This is an abuse of your trust. It is wrong.
You have authorized LinkedIn to do a certain set of things with
your data, but they have gone and done something else with it;
something to which you haven't consented. It is as though
someone had asked to borrow your car to go grocery shopping
but then took it bar-hopping instead.
It would be bad enough for any website to do this, but LinkedIn isn't
just any social networking site -- it's a professional networking
forum. Your presence on it is a living résumé.
LinkedIn is the custodian of your professional reputation.
Shouldn't they be handling it a little more respectfully than this?
What they should have done is to ask first, with the default being 'no'.
Presumably, they knew that most people would either answer no if
presented with this choice, or not answer at all -- thus removing
the majority of their user base from this program and largely eliminating
the additional ad revenue it would bring. This is a move that smacks
of desperation; of a company that is ruthlessly trying to wring every
possible cent of ad revenue out of its subscriber base.
I'm participating in one event that's using LinkedIn to organize, but
after it's done, so is my LinkedIn account.
Thanks for coming out, LinkedIn.